WooCommerce is an open source e-commerce plugin for WordPress. The plugin is in particular popular among small- and mid-sized companies for its simplicity to install and high number of customization possibilities. In addition, the base product is free.
WooCommerce is part of Automattic, the company behind WordPress. Thus, the principles that drive WordPress also power WooCommerce. Although actual numbers might vary depending on who you ask, WooCommerce is widely acknowledged as the world’s most popular e-commerce platform. That said, WooCommerce has hundreds of contributors ensuring its future – and even more official extensions and plugins that meet the majority of your company’s custom requirements.
Trusted partnerWooCommerce code is regularly audited by Sucuri, an industry leader in security. Every hook, filter, API endpoint, major release and extension is furthermore documented to its finest detail, so you have the information you need to keep your business running.
Thus, WooCommerce is standard technology that should at a minimum be considered when you are searching for a (new) e-commerce platform.