There’s no such thing as ‘the best technology’. However, there ís the best technology for your business situation. The low end of the technological possibilities consists of platforms like Wix, Weebly, Squarespace, Tictail, Bigcommerce and Shopify. Most of these platforms work through subscriptions, default templates and are centrally managed. This is also called SaaS, or Software as a Service. This technology scores very well concerning costs and security. The disadvantage is that this technology is usually (more) difficult to adapt than other solutions. When for example a distinguishing brand experience or multilingualism are important, it’s often worthwhile to also consider alternatives.
The mid end includes solutions like Magento, PrestaShop, Shopware and WordPress/Woocommerce. Those are excellent systems, often supported by a large number of agencies and the open source community. These platforms have an excellent performance regarding adaptability, for example about specific functions. Because the software is supported by a large number of parties, you can easily take your trade elsewhere and the software itself is often ahead of its time. Besides, when you have a limited technological knowledge yourself, these platforms can often allow you to make progress independently. If you ask a bureau to support you, the technology will have a small cost in advance.
Finally, there are some platforms specifically designed for the big companies. For a medium-sized company this technology can in fact be discarded right away due to its costs. However if you are involved with very specific integrations, they are applicable nonetheless.
If you have to choose an e-commerce platform, it’s recommended to let someone who has the right knowledge assist you with that. After all, once a platform is chosen, it’s not replaced easily. When considering a platform, the functionality to be offered is the most important. Next you examine which platform can fulfil your needs and how reliable the provider is. If software has less than 10.000 active installations, EMAKERS recommends to make sure and have a second look.