The majority of the web shops are loss-making. In the future, there will only be a place for those web shops with a clear value proposition. That often concerns a keen price, a wide range, a specific niche product, a good ‘story’ or a great convenience. Like every other sales or service channel, you have to develop a clear vision as well as a sound business plan for your web shop. A web shop is serious business.
Gone are the days where you could successfully run a web shop in a few hours each week. The competition is too fierce for that. Many companies spend much time on the initial set-up – but forget to estimate enough time to attract visitors and to persuade them to make a purchase. In fact, the work really starts when your web shop is live.
CAN WE HELP YOU?
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RENT A (PART-TIME)
EMAKERS can provide a (temporary) part-time E-commerce Manager for your organisation. We offer three profiles based on experience: the junior, medior and senior E-commerce Manager.
ORGANIZE AN INSPIRATION SESSION E-COMMERCE WITH YOUR TEAM
Many producers are relatively new to the business opportunities made possible by the Internet and e-commerce. EMAKERS developed an “inspiration session ecommerce” just for such producers..
FIND THE LEAK OF YOUR SITE WITH AN E-COMMERCE AUDIT
Many manufacturers with an extensive e-commerce offer do not have a full view of the performance of their web site and e-commerce. In the e-commerce site audit of EMAKERS, we enrich the results of generic tools such as Google Analytics with personal insight and knowledge of the best practices in the market. The outcome of the analysis is described in a comprehensive report and additionally explained in a personal conversation.
SOLID BRAND PACKAGE FOR DIRECT SALES
We are living in an era in which traditional supply chains are melting down and so-called vertical digital native brands like Dollar Shave Club or Glossier are bypassing traditional retail chains to sell directly.