Apart from your own web shop, sales through third channels offer you countless sales chances. Through so-called market places (such as those of Amazon or Bol.com), you as a company can attract customers you wouldn’t have reached with your own offer. Such platforms attract millions of visitors for a wide range of categories. They usually charge a fixed sale commission for the sale.

Most internet entrepreneurs choose for an own web shop, for obvious reasons. When you manage to make it profitable, this often is the best channel in the long run. Sales through market places make you dependent of the success of someone else and of the algorithms. However, sales through market places, comparison sites, auction sites and sites with so-called daily offers deserve attention too when developing your e-commerce plan.<


Marketplaces offer a good way to quickly start your online sales. Because you don’t have to invest in a significant infrastructure, this is the most approachable way to start with e-commerce. Producers often sell through market places to test the interest in their products on foreign markets. By using a marketplace, issues like settling the right VAT or client service in other time zones are arranged by default. Finally, marketplaces are often used as (the only) search engine by your prospects. If you’re not present, he or she will never consider you.

Marketplaces also bring a certain risk. Amazon for example is known to start an own private label for well-running product categories. And when Amazon hijacks your product category, that will result in a downward trend for you. The competition and the associated price pressure on marketplaces is big as well. Simply placing your range, often doesn’t suffice.


EMAKERS can easily connect you to the most popular marketplaces in the world, like Amazon, eBay, Rakuten, etcetera. But local marketplaces (such as Bol.com or CDiscount.com) or marketplaces in a specific product segment (like Zalando or Home24) are possible as well.

To be able to start on a marketplace, your products have to be labelled with an EAN-coding. For the most common web shop platforms (Magento, WooCommerce, Shopware, Shopify), an automatic syncing with the most common market places already exists.

Market places make great demands on the way you fulfil your orders. To meet those demands, the providers on their platform usually work with the fulfilment and client services that the platform offers itself, or an operational partner who can coordinate the connection and orders through different platforms.


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