We have long passed the era that you could successfully run a webshop with just several working hours a week. The competition is too big for that. Many companies spend a lot of time on the initial setup - but forget to budget sufficient time to attract visitors and persuade them to purchase. When your web shop is live , the work actually is really starting.
The majority of webshops today are loss-making. The future only offers space for web shops with a clear value proposition. This often involves a competitive price, a wide product range, a specific niche product, a good 'story' or great convenience. Like any other sales or service channel, you need to develop a clear vision and a solid business plan for your webshop. A webshop is serious business.
Of course, a webshop is the cornerstone of every company that opts for e-commerce. Your own webshop usually serves as a basis for further e-commerce activities. Besides your own webshop, there are countless other possibilities for you as a producer to sell through the internet. Which choice is best for you depends on countless variables, including your distribution strategy and market position.
MAY WE HELP YOU?
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YOUR OWN WEBSHOP
There are hundreds of e-commerce platforms. With a standard web shop, however, you will not stand out among the hundreds of alternatives within your product group.
ONLINE MARKET PLACES AND OTHER PLATFORMS
Reach new target groups with sales via online market places.
The breakthrough of AI has lead to improved chatbots and orders via speech technology.
E-COMMERCE EXPERTS FOR MANAGEMENT AND ADVICE
A web shop is serious business. Like every other sales or service channel, you have to develop a clear vision as well as a sound business plan for your web shop.
INSPIRATION SESSION E-COMMERCE FOR PRODUCERS
Many producers are relatively new to the business opportunities made possible by the Internet and e-commerce. EMAKERS developed an “inspiration session ecommerce” just for them.
FIND THE LEAK OF YOUR SITE WITH AN E-COMMERCE AUDIT
Many manufacturers with an extensive e-commerce offer do not have a full view of the performance of their web site and e-commerce. In the e-commerce site audit of EMAKERS, we enrich the results of generic tools such as Google Analytics with personal insight and knowledge of the best practices in the market. The outcome of the analysis is described in a comprehensive report and additionally explained in a personal conversation.
DROPSHIPPING FOR MANUFACTURERS
Dropshipping is a sales method in which (part of) a manufacturer’s product offer is made available for online sales. Internet entrepreneurs will place these products on marketplaces (like Amazon and eBay) or sell them through their own sites.Orders will be passed on to you, after which you will be responsible for shipping.
Direct selling from brand manufacturers to the end customer requires a different logistics process to mover orders from A to B. Producers traditionally think in pallets , while e-commerce is usually a shift to (many) packages . Together with the leading players in the field of e-commerce logistics, EMAKERS therefore developed a solution for those who meet the expectations of the digital buyer.
SOLID BRAND PACKAGE FOR DIRECT SALES
We are living in an era in which traditional supply chains are melting down and so-called vertical digital native brands like Dollar Shave Club or Glossier are bypassing traditional retail chains to sell directly.