It is relatively easy to build a webshop or put your products on a marketplace like Ebay or Amazon. However, only when your products are online, the real work starts. Customers must find your offer and be tempted to purchase. This is a time-intensive activity that also requires you to be smarter than your competing e-commerce giants. As a result, many webshops stop within two years and most of the (smaller) webshops are currently (quietly) for sale.