In an era where everybody is fighting against time, most consumers are guilty of swiping (product) images. That resulted in visual commerce to be among the most important trends for 2017. Social media feeds play a significant role in the discovery process of consumers. Facebook, Pinterest and Instagram are widely known as the most prominent parties in this field.
This article covered Instagram's first shopping experiments. In the meanwhile, Instagram introduced its own Instagram Checkout.
Mobile has changed the way people shop. You browse products while waiting, make purchases while you are commuting and compare prices when you’re at a store to find the best deal. Instagram was one of the first social media platforms specifically designed for a mobile experience. That design approach was logical: Instagram’s core function is sharing photos - and smartphones emerged to be both a camera and a browser in one. Instagram therefore, currently is one of the most used apps of all time.